News
The latest creative innovation, notes from the field and stories from the team.
From Cinematic reveals and considerate edge lighting to full-on projections, Runway Gen 4 and Krea.ai have enabled us to detect objects and respond to surface form across our still render assets. Mimicking practical lighting setups with these GenAI tools isn’t without its challenges. Still, these promising results allow us to amplify and choreograph lighting explorations around our work, and rapidly experiment with setups alongside our regular workflow.
Exploring motion with GenAI. We’ve begun testing GenAI tools like Runway Gen4 and Krea.ai to bring stills to life. While motion remains tricky to control, these tests show promise. Read our LinkedIn post for more details.
15th May 2025
For our recent London Craft Week campaign, we built a simple yet powerful custom AI pipeline via ComfyUI to generate seamless, physically-based rendering texture libraries. By merging text-prompted AI image generation with a traditional CGI workflow, we could work faster without losing creative control. The resulting structures added a unique complexity to our images, striking the balance between contemporary craft and unique digital details. Read our LinkedIn post for more details.
8th May 2025
In our recent project for Ralph Lauren Fragrances, Gen AI helped us explore and iterate on art direction, expanding both our conceptual thinking and visual R&D. We used a combination of ComfyUI and Krea, first training a LoRA on a set of our CGI renders. Then, by blending initial generations and text prompts within a Flux Canny workflow, we maintained tight control over composition whilst exploring diverse visual directions. Read our LinkedIn post for more insight.
11th February 2025
We’re thrilled to be featured on Motionographer for our latest collaboration with Map Project Office and IBM. This project is a bold exploration of motion design, visualising IBM’s cutting-edge fibre optic technology in action.
11th February 2025
Visual Atelier 8 highlights our work for IBM Research with its latest feature showcasing how we brought their latest generative AI breakthrough to life. Check out the article and discover how we translate complex technology into extraordinary visual storytelling.
4h December 2024
Found’s 2024 has been a year of bold creativity, groundbreaking innovations, and unforgettable collaborations. Our End of Year Reel highlights our team’s work across the last twelve months, pushing boundaries in sensorial experiences, technical advancements and creative storytelling. Thank you to our amazing clients and collaborators for inspiring us to keep pushing boundaries.
22nd November 2024
Keys & Curves spotlights Found for our ‘different kind’ of creativity within the Coca-Cola family, highlighting its innovative motion design system. Named a stand-out project for its fresh approach, we delivered a clean and less controversial take on branding through dynamic motion elements that bring the Coca-Cola family of drinks to life.
17th October 2024
Check out Creative Review’s article on Loop Earplugs’ attitude to ear protection and how their product ranges have been ‘designed to be seen’. The article features a selection of our hero product visuals created in collaboration with the Loop team.
23rd September 2024
We’re thrilled to announce that Channel 4’s Brand Refresh has won the Gold Award for Best Branding Refresh at the Creative Circle Awards and the Silver Award for Best Rebrand 2023 at the Promax UK Awards. This recognition highlights the creative collaboration and design innovation that went into reimagining one of the UK’s most iconic broadcasters.
23rd July 2024
We’re thrilled to announce that we’ve taken home three prestigious awards at the Collision Awards 2024. INVISIBLE, a Gold Winner in Experiential for Experimental, L’Oréal, a Silver Winner in Marketing & Communications for Best 3D/CG Animation and Toblerone, a Silver Winner in Marketing & Communications for Food & Drink.
1st July 2024
Thank you to everyone who attended Clayton Welham and Kieran Gee-Finch’s talk at the new OPN Festival this year. Created by Weareseventeen and Ravensbourne University London, it is a true celebration of motion design. It was an honour to offer insight and discuss design amplification.
18th June 2024
We had an amazing time at OFFF Vienna 2024 – A big thank you to everyone who attended Clayton Welham and Kieran Gee-Finch’s talk about our thinking around the theme of design amplification.
2nd May 2024
Joining leading figures in the craft sector, Found will speak at the V&A South Kensington as part of London Craft Week’s craft symposium. Join us for a discussion on “Crafting the Digital Object” led by our Partner & Creative Director, Clayton Welham. Don’t miss out on this opportunity to explore the intersection of craft and digital innovation.
30th April 2024
In celebration of London Craft Week’s 10th anniversary, we’re thrilled to announce our latest exhibition, VESSEL, in partnership with TM and Fedrigoni. A fusion of craft and digital innovation, this exhibition unveils an ambitious edition of 1000 artworks created for this year’s visual campaign. Join us as we explore the future of digital craft.
5th March 2024
48 hours, 9 guest speakers and 1 robotic dog later we’re back from the world-class Mouvo Conference 2024. A big thank you to all the attendees who came as Clayton Welham and Andrea Marshall explored the intangible world of emotion using Maxon One tools and techniques.
5th January 2024
The OFFF 2023 trailer has not only been featured in The Stash Permanent Collection issue 159 but has now been listed as one of the best event films of Stash 2023.
5th January 2024
Working closely with Pentagram and 4creative, Channel 4’s master brand was featured in one of the most read and top 25 graphic design lists for 2023. Capturing the attention of It’s Nice That readers across the board as their one best-performing stories of the year. Read full article here.
8th December 2023
For the latest issue of Port Magazine, we were commissioned by art director Daniel Shannon to create an illustration around the idea of reinvention to accompany 1010’s Editor’s Letter. Our design innovation lead Kieran Gee Finch’s design transforms seconds, minutes and hours into centuries, millennia and aeons (spot the triple shadow) in which we see the reinvention of raw carbon into diamond. Time and precious materials combine to sit perfectly amongst the latest developments in horology.
3rd October 2023
Thats a Wrap! As we close the doors on Invisible, after an extraordinary ten days at London Design Festival 2023, which saw 672 tickets sold we’d like to say thank you to all who joined us, new faces and old. We hope you enjoyed a glimpse inside our creative process and approach. Stay tuned as we continue to explore the intangible.
18th May 2023
Clayton will be joining sustainable manufacturer Tarkett in discussion with Franklin Till at Clerkenwell Design Week. They’ll be discussing our recent collaboration and unveiling the project for the first time.
28th March 2023
The whole team have just come back from the amazing OFFF Festival. We had a brilliant time speaking to a packed-out Roots stage on Thursday and caught our friends Vasava presenting their take on CUBE, amongst other mind-bending presentations across the weekend. Huge thanks OFFF for having us, and see you soon Barcelona.
