Ralph Lauren
Romance
A sensorial exploration of botanical form and light
We partnered with Ralph Lauren Fragrances to introduce Romance Elixir to a younger demographic. Our approach translated brand themes of total freedom and dramatic western sunsets into a distinctive visual language. This aesthetic needed to capture the essence of the new product and its ingredients, while sitting alongside the existing fragrance family. We also explored the physical properties of the key ingredients: Damascena Rose, Lychee and Benzoin Oil, to further inform the creative direction.
ABSTRACT FRAMEWORK Textural motion for live-action integration
Moving beyond standard photorealistic product imagery, we developed an atmospheric digital world to accompany the live-action shoot by Alex Nataf. By integrating shallow focus techniques, seductive lighting and flowing motion blur, we created textural abstractions of the ingredients and natural materials. This approach amplified the intricacies, rich colours and beautiful imperfections that define the scent.
NATURAL DETAIL High-fidelity materials simulating natural ingredients
CINEMATIC ASSETS Elevated visuals targeting younger audiences
The resulting campaign delivers expressive, abstract shots set to an evocative score by Magic Arrow. Through rich atmospheres and intense visual abstractions, the work successfully translates aroma into sight, providing an immersive asset to engage a new generation of Ralph Lauren fans.
