Toblerone
A Little More Edge
Our first film for Toblerone isn’t just an advert; it’s a sensorial experience created for their all new Truffle launch. Taking inspiration from their tagline ‘a triangle in a sea of spheres’, our film tells the story of this innovative new product, taking the viewer on a playful journey through flavour, shape and sensation.
This light-hearted extension of Toblerone’s new brand covers the new Truffle range, exploring their ingredients and mood at microscopic level.
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Continuing with the playful mood of the vibrant colour scheme, we arranged the truffle’s different forms into origami-like formations before breaking them open to reveal the rich truffle ingredients inside.
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With this being all about flavour, the chocolate in our film needed to be as visually pleasing as possible. We complemented it with gooey caramel and crisp nuts to convey a genuinely visceral sense of taste.
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In our development phase, the challenge was to create the new product’s design story and motion behaviour. We explored a wide range of textures before landing on the winning combination of bold colour blocks and detailed ingredient macros, all cut together in a fast-paced, playful way.
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Credits
- Client Toblerone
- Agency Bulletproof
- Audio Liquid State Audio
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Awards
- Collision Awards
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Press
- STASH