The House I Grew Up In

Hiscox

Live Action - Technical Direction - Design - Animation

Specialist insurer Hiscox believes that ‘As your home becomes more important, so does your insurer’. They wanted to bring this idea to life in an emotive way, to communicate its people-first approach to business.

The solution was a TV and cinema ad that was as heartwarming as it was stunning, telling the story of how our homes change along with our lives. By combining 3D projection mapping and motion control, we were able to create the visual effects in-camera in a way that had never been done before.

“This commercial uses 3D projection mapping in a unique way to tell a meaningful story”
Kieran Knight & Veryan Prigg
Creative Directors, VCCP

Pre-production

Green screen & animation

The shoot

Projection mapping & motion control

Credits

Client

Hiscox

Agency

VCCP

Produced and directed by

Found


Agency

VCCP

Producer

Andy Leahy

Creative director

Jim Thornton

Copywriter

Kieran Knight

Art director

Veryan Prigg


Director

Mike Sharpe

Producer

Sean Stuart

DOP

Tony C Miller

1st AD

James Dyer

Production designer

Anna Rhodes

Projection technology

Projection Artworks

Motion control

VFXCO


Art Director

Carlos Carrasco

Motion Design

Found

Colourist

Thomas Urbye (The Look)