Digital Transformations

Fujitsu

Live Action - Technical Direction - Animation

Fujitsu connects data with people to create ‘human-centric innovations’. We were asked to bring this idea to life in an innovative and striking way for their latest brand campaign.

Filmed live and in-camera, without the use of any post-production, our film uses a mixture of front and back projections, 3D projection mapping and a state-of-the-art holographic projection technique.

“Perfect - this has created a unique Fujitsu visual language which we can use in all our communications”
Claus-Peter Unterberger
Vice Head Global Marketing, Fujitsu

Behind the scenes

Credits

Client

Fujitsu

Agency

mcgarrybowen

Produced and directed by

Found


Agency

mcgarrybowen

Head of Account Managment

Robbie Black

Producer

Kate Banks

Creatives

Jane Briers & Dave Cornmell


Director

Mike Sharpe

Producer

Sean Stuart

DOP

Marcus Domleo

Projection Technology

Projection Artworks

Holo-gauze

Stuart Warren-Hill

Production Designer

Oliver Hogan

Stylist

Emma-Jayne Savill


Art Director / Lead Animator

Tom Geraedts

Additional Animation

Jim Campbell

Abel Reverter

Marcus Chaloner

Daniel Burke

Matte Painting

Tim Holleyman

Editor

Tom Starr

Colourist

George K @ MPC

Sound Design

Owen Griffiths @ Jungle

Music

Native