Xeros
Future of Laundry
Xeros create technology that makes existing water appliances more sustainable, saving millions of litres of water in the process and preventing billions of microfibres from ending up in our oceans. Our films and brand assets tell the story of Xeros’ core products, XFiltra and XTend.
As Xeros explain, ‘sometimes the biggest problems are the ones we can’t see’. Our animations help tackle this challenge by visualising water-related environmental issues at a microscopic level. Using CG, we’re able to place the viewer right in the centre of Xeros’ sustainable washing machine technology.
The key components of Xeros’ Care technology are small beads called XOrbs. These offer unparalleled cleaning and fabric care benefits and save water by taking up space in the washing machine drum. Our film takes us deep into the wash cycle to show thousands of these orbs interacting with the clothing.
Xeros’ Filtration technology captures microplastics and microfibres as water drains out of a washing machine. We place the viewer in amongst the fibres and particles found in a standard wash cycle, following them through a vortex of flowing water and into the filter. Using macro lenses and extreme depth-of-field, we’re able to show both the extent of the problem and the solution up close.
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Credits
- Client Xeros
- Agency Made Thought
