Everlane, CGI

Everlane

Uniform

Motion Design - Direction - Live Action

Working directly with US fashion brand Everlane, we combined contemporary CG with traditional film craft to create a suite of smart, stylish brand films to launch their new basics range.

Every item in the ‘Uniform’ collection has been rigorously tested to simulate a full year of heavy wear and washing. To communicate this, we designed and conceived a series of CG testing machines, whilst also overseeing the editorial-style live action shoot from across the pond, in collaboration with US director Najeeb Tarazi.

Credits

Client

Everlane

Agency

Bernstein & Andriulli

Design, direction and animation

Found


Live action director

Najeeb Tarazi

Director of photography

David Kruta

Music and sound design

Echoic

Colour grade

Time Based Arts

Colourist

Lewis Crossfield