Everlane
Uniform
Working directly with US fashion brand Everlane, we combined contemporary CGI with traditional film craft to create a suite of smart, stylish brand films to launch their new basics range.
Every item in the ‘Uniform’ collection has been rigorously tested to simulate a full year of heavy wear and washing. To communicate this, we designed and built a series of testing machines, whilst also overseeing the editorial-style live-action shoot from across the pond.
![](https://d10tb6248ddg7t.cloudfront.net/app/uploads/2019/09/10181029/Everlane_sweater_textless_0006_Layer-12.jpg)
![](https://d10tb6248ddg7t.cloudfront.net/app/uploads/2019/09/11100038/Everlane_tee__0005_Layer-9-1.jpg)
![](https://d10tb6248ddg7t.cloudfront.net/app/uploads/2019/09/17133332/Everlane_oxford_textless_0005_Layer-12.jpg)
![](https://d10tb6248ddg7t.cloudfront.net/app/uploads/2019/09/10110843/CLOSEUPCLOTH-1.jpg)
![](https://d10tb6248ddg7t.cloudfront.net/app/uploads/2019/09/10180201/everlane_uniform_live_action_cgi_fabric_clothing_1920x960.jpg)
![](https://d10tb6248ddg7t.cloudfront.net/app/uploads/2019/09/05134335/Everlane_30s_0012_Layer-15-e1567691059319.jpg)
![](https://d10tb6248ddg7t.cloudfront.net/app/uploads/2019/09/05135437/Everlane_30s_textless_0026_Layer-29.jpg)
![](https://d10tb6248ddg7t.cloudfront.net/app/uploads/2019/09/10182839/Everlane_chinos_textless_0018_Layer-11.jpg)
![](https://d10tb6248ddg7t.cloudfront.net/app/uploads/2019/09/05135547/Everlane_oxford_textless_0014_Layer-2.jpg)