Vuori
Breathable Comfort
Technical story telling for luxury activewear
We partnered with LA-based activewear brand Vuori to launch their two new product lines. Our work highlights the unique features of the men’s Kore products, including the built-in boxer brief liner, and their women’s BlissBlend fabric technology. To convey the technical aspects of these products, we delve into the fabric details, showcasing the intricacies of the fibres and how they function on a broader level.
Through camera work and weaving simulations, we established a construction story that amplifies Kore's dual-layer and fabric attributes, putting the audience closer to the product. Clean, macro shots with dramatic lighting were crafted to lean into the technical narrative whilst harmonising with Vuori's Californian house-style.
Vuori's newest fabric range is engineered for super stretch with an airy, weightless feel. The challenge was visualising the fabric through macro and wide shots to convey key attributes and its unique design process. Dialling into the softness of the fabric was vital to showcase its multi-dimensional stretch, portraying that 'barely-there' blissful feeling.
During the R&D phase, we explored how we could match the motion of the live action by echoing the flow and momentum through abstracted CG fabric work.
