The Pink Pony Campaign is a global initiative that supports programs that ensure quality treatment and reduce disparities in cancer care. As part of this year’s campaign, we created a suite of films, loops and stills for use across digital and social. Aligning with the wider campaign’s creative, our films showcase their exclusive fund-raising hoodie, the wider Pink Pony collection and the iconic Ralph Lauren Pony logo.
Our work builds on previous campaigns and elevates the Pink Pony to a more detailed, luxurious standard. Set in the environment where the clothing is made, intricate shots of the Pink Pony logo and embroidery sit alongside soft fabric textures. To represent the products’ quality and craft, we get right into the detail of the embroidery process, showing a choreography of mesmerising needlework and threads.
During the process stage, we experimented with different thread textures to form the soft fabrics and developed a Houdini toolkit that reproduces the fast-paced motion of embroidery.