UEFA
Champions League
High-performance branding for football’s biggest stage
The UEFA Champions League is the pinnacle of club football, defined by its iconic Starball and anthem. For the 2024 rebrand, the challenge was to evolve this legendary identity for a new era without losing its heritage. Working with Vasava, we built on their concept of the ‘Ultimate Stage’, treating the brand elements not just as graphics but as physical, light-emitting structures that conveyed the prestige and drama of a match night.
FOUNDATIONAL FORMS Procedural approach to hero Star Ball asset for consistent application
SMART MODULARITY A scalable system for global broadcast platforms
We built a high-performance ‘kit-of-parts’ that brought a new level of textural sophistication to the brand. By developing a comprehensive motion framework, we provided UEFA with a modular toolkit that could be seamlessly adopted by their 200+ global broadcast partners. This system ensured that the ‘Ultimate Stage’ remained visually consistent whether viewed on a massive stadium screen or a mobile social clip.
EVERY PLATFORM Multi-resolution templates optimised for linear, social and OOH
The result was a brand identity that felt both timeless and cutting-edge. By blending cinematic lighting with high-speed camera moves, we captured the electric atmosphere of the competition. The new look delivered a unified visual experience for millions of fans worldwide, reinforcing the competition’s status as the most prestigious stage in sports and providing UEFA with a robust framework for years to come.
