Ford Racing
America’s Race Team
From the stars and stripes to the finish line
We partnered with Interbrand to reimagine Ford Racing’s visual identity, capturing the grit and spirit of ‘America’s Race Team’. Inspired by the US flag’s stripes, we created an adaptive motion language and 3D racing landscapes mapped to iconic tracks, adding depth and energy to the brand system and transforming abstract racing motifs into immersive, dynamic visuals.
GRAPHIC FRAMEWORK Racing landscapes as iconic brand moments
RACING CHOREOGRAPHY Dynamic track motifs become cinematic 3D environments
For the on-road assets, iconic track sections were translated into cinematic 3D environments, using kinetic camera shake, exaggerated camber and a precise first-person perspective to heighten authenticity. The resulting visuals translate seamlessly from motion into digital assets and as iconic static images.
For off-road, we crafted expansive, dynamic terrains inspired by legendary endurance races. Architectural forms, wide horizons and bold stripe foundations echo natural topography, creating a scalable system for campaign assets, launch films and merchandise across Ford’s global brand rollout.
SCALABLE SYSTEM Track asset form the backbone of the visual identity
PROCEDURAL LANDSCAPES Creating accurate topology and track sections
