Stella Artois
Unfiltered
Visualising molecular depth and unfiltered flavour
Stella Artois needed to launch their new Unfiltered lager and drive awareness across digital and social touchpoints. The challenge was to translate the hidden craft of their historic brewing methods into a sensorial experience that would cut through the market and engage a new audience.
MODULAR COMPONENTS Interchangeable elements tailored for product, ingredient and taste stories
We created an analogue-leaning visual language that turns taste into texture, exploring macro cinematography and abstracted material studies. To represent the beer’s vibrant depth of flavour, we developed a signature hazy aesthetic used throughout. This flexible framework also featured choreographed effervescent flows to make the audience feel the crisp refreshment.
IMMERSIVE PALETTES Colour stories inspired by brewing heritage and ingredients
The resulting unique aesthetics elevate the liquid, the bottle, and the chalice into objects of desire. By delivering a captivating campaign across social and DOOH, we transformed the beer’s sensory appeal into a powerful driver of brand awareness and growth.
RESEARCH STUDIES Explorations into ingredient behaviours, product abstraction and cinematography
