Peroni Nastro Azzurro

Peroni Nastro Azzurro

The Taste

Live Action - Direction - VFX

This brand film follows the ‘Master of Taste’, Simone Caporale, on a journey of taste as he explores the unique properties of Peroni Nastro Azzurro.

Each aspect of the look, aroma and taste, are presented as abstract scenes, including a perfectly balanced stack of chairs and a ballroom filled with maize.

We completed the whole production in-house, including direction, editing and visual effects. In addition to the 90″ online film we also delivered 60″ & 40″ VOD versions, social media cutdowns and visual effects work for Peroni’s digital stills campaign.

Behind the scenes

Visual effects

To bring the whole concept to life, the project required us to augment scenes in visual effects. Firstly, the teetering tower of chairs, articulating Peroni’s finely balanced flavours. In another scene, the ballroom is filled with Peroni’s unique Nostrano dell’Isola maize.

A series of plate shots were filmed on-set. These were then tracked and composited back in the studio. In the case of the chair tower, a small portion was built on-set for close-ups. The wide shot was built in CG.



Peroni Nastro Azzurro


M&C Saatchi London

Produced and directed by



M&C Saatchi London

Senior Film Producer

Estella Alvares

Assistant Producer

Ashley Nadj

Creative Director

Paul Hogarth


Andy Wilkie & Ash McMahon


Mike Sharpe


Sean Stuart


Tony Miller

Production Designer

Oliver Hogan


Richard Fearon (MPC)