Tate & Lyle
Ampersand
We created a set of masterbrand assets as part of Tate & Lyle’s rebrand. Based around their new ampersand logo, we focused on how it could represent the brand’s three key pillars of business; science, society and solutions.
Our work brings the new identity to life by constructing visual representations for each of the core areas. Through shape and texture, dynamic simulations represent each pillar in a dense, abstract fashion.
We developed a cohesive motion design system that maintained the ampersand’s diagonal flow, ensuring consistency across the broader visual identity.
We experimented with various elements, materials, and liquids during our initial explorations to shape each brand asset. The challenge was to strike a delicate balance between organic forms and scientific structures while keeping them relatable to the food industry.
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Credits
- Client Tate & Lyle
- Agency Bulletproof
- Audio Ben Brannan
