Luc Belaire
The New Tradition
Luc Belaire asked us to explore the essence of their cuveés to create a striking collection of films for use across social and online. Decadent and playful, we designed four individual films and a master range film, entirely in CGI.
Showcasing the bottles in an elegant light, we used beautiful macro shots with shallow depth of field for a premium look. Paired with dynamic camera angles and roving light sweeps, we explored the brand’s distinctive style and spirit throughout.
