SkinCeuticals
Holiday
Our global campaign captures the essence of the festive season through a sophisticated, modern lens, positioning SkinCeuticals at the forefront of medical skincare. Our approach to the classic unboxing experience blends technical precision with premium materials, delivering a future-focused campaign.
Creating a sense of curiosity and discovery, we employed dynamic camera movements to immerse viewers in unwrapping. With fleeting, intimate close-ups of unwinding ribbons and dismantling boxes, each shot layers anticipation, seamlessly unveiling the hero products.
We reimagined traditional gifting elements, such as the present box, by constructing it from prismatic glass and fibre optic medical gauze. Starting with red and green, we utilise the dispersion and refraction of light to control multiple light groups, subtly nodding to the holiday season. The result features blue and pink tones, preserving the brand’s premium feel.
We explored various approaches that could elevate the product’s presentation, including environmental designs and mechanical robotic aesthetics. Following extensive exploration, we settled on a human touch that introduced warmth and authenticity to the campaign, making the final execution relatable and aspirational.
We draw inspiration from the surgical equivalence of each product to highlight its transformative benefits. By incorporating research-driven visual elements, we emphasise unique advantages such as plump skin and a radiant glow, achieved through our precision lasers and the voluminous bubble forms.
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Credits
- Client SkinCeuticals
