Stella McCartney
Refilled
Visualising sustainable design to elevate Stella
Partnering with agency Made Thought, we set out to elevate the launch of STELLA, Stella McCartney’s sector-leading range of refillable vegan skincare. Built on the philosophy of using “only what you need” with natural active ingredients like wild organic birch sap, the strategic challenge was translating eco-conscious minimal packaging into a luxury visual story that builds consumer trust and drives global product desirability
ORGANIC LIGHTING Golden-hour and natural daylight renders highlighting debossed lid textures
Using natural active ingredients, the range consists of only three essential items, based on the philosophy of using ‘only what you need.’ We explored various ways of stripping back the composition and direction of the piece to best complement this ethos.
REFILL MECHANICS Adaptive CG sequence demonstrating component assembly and pouch system
We began by creating an outdoor look and feel and focusing on the unique refillable pouch as our narrative hook. We developed numerous natural lighting setups, from bright, clear daylight to the warm glow of a golden-hour sun. In one of the hero shots, light dapples across the product’s lid, revealing the handmade feel of the debossed logo.
