Sephora
Father’s Day
Elevating traditional photography workflows through AI integration
For Sephora’s Father’s Day campaign, we integrated AI into premium commercial workflows. The brand needed to explore new aesthetics while strictly protecting their physical products from AI processing. Our challenge was translating this legal requirement into a robust pipeline that blended generated backgrounds with high-end photography to drive consumer engagement.
HYBRID WORKFLOW Developing a hybrid CGI, AI and Photoshop workflow with full control
Grounding our process in traditional CGI, we established precise 3D scenes to maintain full control over camera framing and spatial coordinates. Feeding these geometric data into an adaptive AI framework via Comfy UI, we generated highly curated, art-directed environments. This technical system provided exact lighting and lens data to perfectly direct the physical product photoshoot.
LIGHTING ENVIROMENTS Exploring environments and lighting setups with AI using 3D-based scenes ensure full control
FLEXIBLE ASSETS Final retouched master images, allowing for product set up variations
By seamlessly blending physical products with future-facing AI environments, this highly adaptable pipeline elevates traditional compositing into a crafted luxury standard. The resulting print assets and Times Square digital billboards provide a captivating campaign engine that actively drives audience engagement.
