IBM
NanoStack
Working with Map Project Office, we created a launch film to introduce IBM’s NanoStack transistor, a groundbreaking advancement in computing technology. To communicate the scale of this nanoscopic innovation, we took the viewer on a cinematic journey through vast sand dunes that stand in striking contrast to the chip’s microscopic world.
We focused on form, light and material at the atomic level to translate technical complexity into visual simplicity. By establishing a primary palette of textures and finishes, we balanced stylised abstraction and scientific realism, revealing a world too small for the human eye to see.
The film opens with sweeping aerial views of desert dunes, with each grain of sand representing silicon, the foundation of all semiconductors. This familiar imagery sets the stage for the striking contrast to IBM’s NanoStack transistor, nearly 500,000 times smaller than a single grain of sand.
We created intricate circuit patterns synonymous with wafer fabrication by layering geometry and materials, enabling us to transition smoothly back to real-world scale.
During our research and development phase, we explored the world of electron microscopy to uncover forms and material finishes that would best represent nanoscopic technology.
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Credits
- Client IBM Research
- Agency Map Project Office
- Audio Father
