Found | Ericsson



We worked with Ericsson to explore the form and energy of their three-mark ‘Econ’. Developed at 12K resolution for us on everything from giant conference screens to brochures, our series of idents demonstrate the immense reach and potential of the brand’s global 5G networks.

Each film diverges from the Econ with unique movements that correlate to strands of Ericsson’s ethos; Connected, Transformational, Impactful and Exponential. Visualising the sophisticated technology at the heart of their network, viewers follow the capsules’ journey through striking ambient scenes before reconnecting to the iconic Econ.