Glenfiddich
XS
Whisky, taste and tradition in perfect balance
To support the launch of the new Glenfiddich XS range in China, we partnered with Made Thought to create campaign key visuals and film assets. The refreshed brand celebrates a modern interpretation of heritage, designed to drive desirability. Our challenge was to translate intangible flavour notes into evocative visual expressions of sensation and emotion.
SENSORIAL IMMERSION Flexible backgrounds exploring abstracted Speyside landscapes
The films combine sweeping dynamic shots with practical lensing effects. Layered with atmospheric, vapour-like pyro smoke simulations and an abstracted Speyside landscape, these elements create an ethereal visual world. The close-up shots balance the tactile detail of the triangular glass bottle with fluid, emotive representations of citrus, caramel and oak flavours.
TACTILE MATERIALS Finely crafted builds highlighting precise label and glass details
FLAVOUR HARMONY Dynamic lens effects capture layered citrus, caramel and oak profiles
The campaign’s unique visual approach interprets the whisky’s flavour profiles through a subtle, sensorial aesthetic. By highlighting the craft of the bottle’s material details and labelling, the campaign aims to engage new audiences and support Glenfiddich’s growth across Asian markets.
