Glenfiddich
Aston Martin F1
Liquid physics meets automotive performance
In partnership with Made Thought, we created a campaign to elevate the launch of the new Glenfiddich and Aston Martin Formula One™ Team limited-edition whisky. To engage a global luxury audience, we shaped the story around the intersection of speed and smoothness. Our challenge was to translate the precision and heritage of two iconic brands into a unified campaign.
Inspired by the product’s maple syrup and caramelised ginger notes, our film explores the flow of liquid metal as a form of molten craftsmanship. We blend material textures with sweeping macro camera moves to highlight where metallic and organic forms meet. Carefully designed lighting creates tempo and rhythm, evoking the racetrack’s momentum and control.
FLUID CHOREOGRAPHY Sweeping movements expressing momentum and control
CUSTOM SHADERS High-fidelity liquid metal simulation
This tactile visual system transforms raw speed and traditional craftsmanship into an alive, sensory experience. By capturing unexpected perspectives, the campaign delivers a captivating visual story that elevates product desirability and enhances the partnership’s global presence.
SCALABLE ASSETS Cross-platform campaign driving global engagement
