Glenfiddich
Aston Martin F1
Introducing the new Glenfiddich & Aston Martin Formula One™ Team Limited Edition whisky, a harmonious blend of maple syrup and caramelised ginger notes, embodying the passion, precision and quality of two iconic brands.
In partnership with Made Thought, we developed a launch campaign that choreographs luxurious liquid and glass, celebrating the union of these world-renowned marques. Dynamic camera angles reveal unexpected perspectives, from close-up co-branded details to sweeping macro shots of liquid, with each movement expressing momentum and control.
We crafted a liquid metal visual language to capture the intersection of speed and smoothness. The whisky flows as molten craftsmanship through the glass, connecting the metallic and organic forms.
The lighting was treated as a deliberate, sculptural, and energetic storytelling device. Inspired by the racetrack’s intensity, our R&D used light to build tempo and rhythm, culminating in the hero moment: the bottle reveal.
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Credits
- Client Glenfiddich
- Agency Made Thought
