Bentley
Made To Move You
Heritage craftsmanship meets technical engineering
Bentley’s legacy is built on design, craftsmanship and performance. We translated these heritage values into a digital identity that resonates with a new generation of luxury audiences. By investigating the sensory connections between driver and machine, we established a narrative framework that grounds Bentley’s engineering in human sensation, through a series of distinct and atmospheric brand stories.
TRILOGY STRUCTURE Modular system for Design, Craft and Performance
We developed a suite of three films that express Bentley’s multifaceted brand. Design focuses on the car’s silhouette, using cinematic edge lighting to trace its iconic forms. Craftsmanship highlights hand-built details, with emphasis on leather, wood and knurling. Finally, Performance shifts to motion, using atmospheric cinematography to capture the car’s electric evolution and the visceral power of the drive.
HAPTIC TEXTURES Macro-refraction and custom shaders to simulate accurate luxury materials
IMMERSIVE APPROACH Taking the audience inside materials and mechanisms
ENVIRONMENTAL LIGHTING Dramatic floods of light bringing out the best in the vehicle’s surface finish
The films serve as a visual signature for modern, conscientious luxury. By blending these three distinct narratives, we captured the Bentley experience as a singular, refined sensory journey. The result is a brand ecosystem that reinforces Bentley’s status at the pinnacle of automotive design.
ENGINEERING DETAIL Understanding the inner structures and systems of the vehicle
