Range Rover
Sport SV
Turning complex engineering into a visceral experience
Range Rover needed an immersive launch film for exclusive VIP events to introduce the new Sport SV model. Partnering with Imagination, the challenge was to evoke the vehicle’s assertive attitude and its highly technical features, such as the 6D Kinetic Chassis and Body & Soul Seat, without fully revealing the car. We needed to translate the car’s complex engineering into a visceral sensory experience.
We built a flexible visual language, led by a signature ghosted aesthetic, that allowed us to seamlessly navigate the vehicle's internal fabrication. Inspired by the iconic SV roundel, we developed a global circular motion principle. This kinetic framework choreographed intense rim lighting and in-camera optical refractions, actively concealing and revealing the car's unseen intelligence.
GHOST MODE Macro detail isolation and optical distortions
The resulting high-impact visual world takes audiences on an intense, atmospheric journey. By elevating technical precision into cinematic suspense, we delivered a captivating campaign engine that drives pure desirability and unstoppable momentum ahead of the physical vehicle reveal.
KINECTIC FRAMEWORK SV badge-inspired global choreography
IMMERSIVE-FIRST High-impact cinematic assets for big screens
