Ericsson
Digital Fabric
Translating data into a symphony of light and motion
We created a digital fabric as a core element of the Ericsson brand system, designed to deliver high-impact engagement everywhere it lives. It translates their ethos into a dynamic experience centred on the iconic ‘Econ’ logo. The fabric visually expresses Ericsson’s mission to create meaningful connections. It’s a tapestry of light and motion that brings the brand’s purpose to life.
PROCEDURAL LOGIC Coded frameworks driving a variety of adaptive behaviours
MACRO-REFRACTION High-fidelity glass shaders and sophisticated light models
Guided by procedural logic, our generative brand system extends the logo into an adaptive digital surface. With high-fidelity glass shaders and macro-refraction, the material intelligently adapts to dark environments. Animated colour gradients and motion express key business themes: Exponential, Impact, Connection, Transformation.
LIVING CONTENT Scalable living films and key visuals
This adaptive digital fabric is a unique visual language that drives brand consistency. By transforming a static identity into a forward-looking system, the suite of living assets elevates Ericsson’s global presence.
