Ericsson
Everything Connected
We worked with Ericsson to develop a broad range of idents representing the vast reach of their business. Representing the massive diversity of the brand, each demonstrates the immense potential of its global technology networks.
Spanning sectors as varied as logistics, energy and manufacturing, we created a series of flexible toolkits covering motion and key visuals. Visualising applications of the sophisticated network, each travels through striking scenes before forming the brand’s iconic ‘Econ’ to close.
Our key visuals extended beyond idents, becoming a central design element in Ericsson’s corporate identity. Featured throughout their impact reports, they provided a consistent thread linking complex content to the brand’s core message of connection.
We conceived and built a diverse series of worlds to bring each technology concept to life. Whilst crafted as short, ident-like pieces, we approached them as classic, narrative-led films. Take a glimpse at our process below, from concept to completion.
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Credits
- Client Ericsson
- Agency Superunion
