Ericsson
Everything Connected
We worked with Ericsson to develop a range of twelve brand concepts representing the internet of things. Representing the huge diversity of the brand, each demonstrates the immense reach and potential of its global 5G technology networks.
Looking areas from logistics, to energy and manufacturing, we created a series of flexible idents. Visualising applications of the sophisticated network, each travels through striking scenes before forming the brand’s iconic ‘Econ’ to close.
Process
For this project we conceived and built multiple CGI worlds to bring each technology concept to life. Whilst crafted to be short, ident-like pieces, we approached them as classic, narrative-led films. Take a glimpse at our process below, from concept to completion.
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Credits
- Client Ericsson
- Agency Superunion
