Dyson
Supersonic
Innovative technology meets refined human movement
Dyson is driven by an obsession with the science of hair, using it to engineer a range of beautifully innovative haircare tools. We worked closely with the Dyson team and Beta Productions to create a launch campaign for their new product range. Celebrating the striking aesthetics of beautiful hair and the technology behind it, the film reveals the often-hidden workings of the products, bringing the invisible innovations to life.
Through composition, camera work, lighting and motion, we precisely matched our shots with the live-action footage, creating a seamless visual language. This approach established a clear, expressive connection between sculpted hair forms and the tools that shape them.
LIVE-ACTION INTEGRATION Seamlessly blending live-action footage with 3D motion for immersive storytelling
To emphasise the contrast between the immense power of the V9 motor and its miniature proportions, we transitioned from an intricate, full-frame macro close-up to a diminishing wide perspective. Lit and textured like a work of art, the motor is revealed and celebrated as a sculptural object.
MOTION DYNAMICS Fluid simulations visualising invisible air currents
The Airwrap hair styler harnesses a phenomenon in aerodynamics known as the Coanda effect. Using delicate cloth simulation and soft, translucent materiality, we visualised the invisible field of air, showing how it effortlessly wraps hair around the barrel in a fluid, almost weightless motion.
To express the scale of Dyson’s innovation, represented by over 10,000 patents, we visualised a stack of technical plan drawings, flicking elegantly in rhythm with the live-action shot, transforming data and engineering into a dynamic visual moment.
RESEARCH STUDIES Exploring new ways of visualising air forces and hidden components
