Nike
Flyknit
Working with Nike and onedotzero, we were asked to design and execute a spectacular two minute, CG led, projection mapped film. Supporting the launch of the Lunar 2 and Kobe 9 trainers, the project was centred around promoting Nike’s groundbreaking Flyknit technology.
A huge canvas, the film was projected onto the side of the 25-floor Mercedes Tower in Berlin, mapped exactly to its dimensions, mirroring the perfect fit, ‘second skin’ quality of the trainers. The film kick-started a 7k run around Berlin for key influencers, and culminated in a press-filled event in the Mercedes Tower sky-bar overlooking the capital city.
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Credits
- Client Nike
- Agency onedotzero
