Logitech
Material Motion
We created three films for an innovation event at Logitech’s HQ in Lausanne, Switzerland. Each film is an abstracted journey through the colours, materials and finishes of key product ranges, designed to evoke the experience and emotion of using the products directly.
Inspired by the geometric forms of the Logitech logotype, we created a unified concentric material structure. As a living system that adapts, configures and grows, our sequences offer an insight into the design processes that shape each material palette. Through varying motion behaviour, cinematography, and lighting, each film retains its own character whilst working in harmony as a set of three.
Macro compositions and shallow depth of field create an intimate and tactile experience with the premium finishes and micro-textures of the Advanced Performance range. High contrast lighting and precise motion principles give us the feeling of sophisticated mastery.
Setting a baseline standard in the Logitech portfolio, the Core range has a stripped-back and simplified material palette. With a wider lens and a low-angle camera, this film speaks to a grounded, architectural sense of scale. In a bright, daylight environment, the calm and weighted blocks move to find symmetry and balance.
The broad and playful material palette of the Expressive Legendary products commanded a more energised and snappier feel. Whipping camera moves and blocks that rarely stood still show the potential combinations of the palette rising from the system within.
