We created the launch film for ‘Elevate’, VIZIO’s new award-winning soundbar. This has been designed with revolutionary rotating speakers, directing sound in a precise path to bounce off the ceiling and create a 3D dome of surround sound.
To visualise sound itself, we explored the balance of both feeling and power, staying true to the precise structure of VIZIO’s sound delivery.
Sound is notoriously difficult to visualise clearly. To tackle this we began the project with an immersive period of research and look development, creating a bank of both abstract and ‘recognisable’ sound visualisations and environments.