VIZIO - Found

VIZIO

Elevate

Motion Design - Direction - VFX

Working closely with creative agency, PARTNER, we created a launch film for ‘Elevate’, VIZIO’s new award-winning soundbar featuring both Dolby Atmos and DTS:X®.

The Elevate Soundbar has been designed with revolutionary rotating speakers. Rotating to direct sound in a precise path to bounce off the ceiling, the soundbar creates a 3D dome of surround sound, enveloping the viewer in an immersive sound experience. To accentuate this feature, we explored rotation across the film, creating echoes of the design in our choice of architecture, interior furniture and camera moves.

To visualise sound itself, we looked to navigate the balance of both its feeling and power, whilst staying true to the precise structure of VIZIO’s sound delivery.

“Sublime, well crafted and dialed-in.”
Will Hartman
Co-Founder & Creative Director, PARTNER

The Process

Research | Look Development

 

Sound is notoriously difficult to visualise clearly. To tackle this we began the project with an immersive period of team research and look development, developing a vast bank of both abstract and ‘recognisable’ sound visualisations.

Credits

Client

VIZIO

Agency

PARTNER

Design, direction and animation

Found


Music & Sound Design

Echoic Audio

Colourist

Thomas Mangham @ The Mill