Tweezerman
Anniversary
Elevating 40 years of precision beauty craft
To celebrate the 40th anniversary of Tweezerman’s hero slant tweezer, we set out to reframe their product story. In a competitive personal care market, the strategic goal was to elevate functional grooming tools into refined, premium, professional beauty must-haves to drive global buyer desirability and build brand equity.
CHOREOGRAPHY & MOTION Choreography system mirroring the physical mechanics and tension of hero tweezers
We developed a motion theory that focuses on the characteristics and mechanisms of the Tweezerman product range. A ‘pinch and pull’ approach to the choreography created unified movements and behaviours that referenced the shapes and actions of the tools themselves.
PRODUCT BUILD 3D modeling and material shaders capturing vibrant, metallic product finishes
We began this project by modelling Tweezerman's entire range, applying textures and materials to match the vibrant array of finishes. Rich lighting and graphic compositions added depth and intrigue to the products, which all live in a complimentary, muted environment.
QUOTE Danielle Acosta, Associate Director of Digital Content
Partnering with Found has brought our campaigns to the next level. Their passion and dedication are unrivalled.
