Tweezerman is the world’s leading brand in premium beauty tools. To celebrate their 40th anniversary, we created a series of sophisticated product films that hero the precision and craftsmanship of their range.
We worked closely with the brand to understand and elevate their product storytelling, presenting their tools as professional beauty must-haves. To highlight materials and product design, we honed in on each product’s key benefits, to create a beautiful and impactful suite of assets.
We developed a motion theory that focuses on the characteristics and mechanisms of the Tweezerman product range. A ‘pinch and pull’ approach to the choreography created unified movements and behaviours that referenced the shapes and actions of the tools themselves.
We began this project by modelling Tweezerman’s entire range, applying textures and materials to match the vibrant array of finishes. Rich lighting and graphic compositions added depth and intrigue to the products, which all live in a complimentary, muted environment.