Tweezerman
Anniversary
Sophisticated and product forward, Tweezerman approached us to help them celebrate the beauty, precision and craftsmanship of their product range, for the 40th anniversary of their hero slant tweezer.
We worked closely with the Tweezerman team to understand and elevate their product story, presenting their tools as refined, premium and professional beauty must-haves.
We developed a motion theory that focuses on the characteristics and mechanisms of the Tweezerman product range. A ‘pinch and pull’ approach to the choreography created unified movements and behaviours that referenced the shapes and actions of the tools themselves.
We began this project by modelling Tweezerman’s entire range, applying textures and materials to match the vibrant array of finishes. Rich lighting and graphic compositions added depth and intrigue to the products, which all live in a complimentary, muted environment.
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Credits
- Client Tweezerman
- Rep B&A
