Found | Rimmel London

Rimmel London


As Spring’s CG partner, we created a mixed media TVC and accompanying tags for Rimmel London’s new revitalizing Wonder’Serum and Wonder’Extension Mascara campaign, featuring Adwoa Aboah.

Heroing the angular shape and glossy material of the product range, the films explore the idea of stretching throughout. The luminescent backdrop takes its inspiration from the packaging design and contrasts against the deep black of the mascara’s formula.


Alongside the TVC, we created a series of tags for Rimmel’s new Wonder’Serum, using a neutral palette to highlight the transparent texture of the lash-enhancing product.