Sky Store
Cinema At Home
In partnership with Sky Creative, we worked on the Sky Store rebrand, capturing the emotional weight of cinema and translating it into a compelling, at-home experience. We crafted a unified design system that channels the atmosphere of film projection, delivering a premium identity across all digital platforms.
Inspired by the evocative qualities of light in darkened theatres, we designed a suite of brand assets that unfold like a cinematic reveal, immersive, tactile and full of anticipation. Projection became a metaphor and a mechanism, guiding the motion language and toolkit design to form a cohesive brand world.
We developed a motion language built from soft beams and flared transitions. These were responsive to screen content, creating a dynamic interaction between light and message. Floating particles and subtle volumetric shadows added texture and realism, enhancing depth at every touchpoint.
Inspired by Sky’s glass logo, we refined poster tile bevels for sharper, brighter edges and introduced reactive glow effects. The result was a cinematic glass aesthetic that added dimension without compromising clarity.
We delivered a flexible, future-proofed toolkit for consistency across all digital formats. Each template supported multiple film layouts, streamlining production and optimising efficiency.
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Credits
- Client Sky Store
- Agency Sky Creative
