Sky
Sky Max
Evolving a brand signature for future entertainment
Sky Max is the new destination for Sky’s blockbuster entertainment. In collaboration with Sky Creative, we developed a brand signature that captures Sky Max’s dynamic energy. We designed a vibrant moving logo that serves as a neon environment identifier across all of Sky’s broadcast and digital platforms, set against a simple background to enhance its impact.
Our initial involvement saw us working closely with Sky Creative in a series of week-long design sprints to explore their logo designs in 3D. We then moved into explorations of colour, texture and behaviour as the logo form became fully formed. From here came the neon light, fibre-optic style of the final ident.
The signature works both independently and alongside Sky's other brands and shows. Whilst eye-catching on its own, the fast-paced signature can also blend into live-action or stills, merging the brand’s visual identity with its content.
