Arte

Culture Magnet

Found were asked by Superunion to bring to life four idents for the European culture channel, Arte. Expressing the core message of cultural unity, we see the Arte logo acting as a ‘culture magnet’, pulling and shifting the map of Europe.

Each ident has its own unique identity and required us to utilise different technical approaches – from Houdini simulations and C4D fluid dynamics to X-Particles and hand-animated water droplets.