Motion Design - Direction - VFX
As part of an exciting channel rebrand, Found were asked by Superunion to bring to life four idents for the European culture channel, Arte.
The core message of cultural unity is expressed through the fluid motion of particles, liquids and star constellations, with the Arte logo acting as a literal ‘culture magnet’, pulling and shifting the map of Europe.
Each ident has its own unique identity and required us to utilise different technical approaches – from Houdini simulations and C4D fluid dynamics to X-Particles and hand-animated water droplets!
Hand animated | UV depth matte | C4D lighting
C4D fluid dynamics
Lambie Nairn & The Partners
Graeme Haig & Stuart Radford