Culture Magnet

ARTE

Design - Direction - Animation - VFX

As part of an exciting channel rebrand, Found were asked by Superunion to bring to life four idents for the European culture channel, ARTE.

The core message of cultural unity is expressed through the fluid motion of particles, liquids and star constellations, with the ARTE logo acting as a literal ‘culture magnet’, pulling and shifting the map of Europe.

Each ident has its own unique identity and required us to utilise different technical approaches – from Houdini simulations and C4D fluid dynamics to X-Particles and hand-animated water droplets!

Confetti

X-particles

Ink

Houdini

Water droplets

Hand animated | UV depth matte | C4D lighting

Space nebula

C4D fluid dynamics

Credits

Client

ARTE

Agency

Superunion

Produced & directed by

Found


Agencies

Lambie Nairn & The Partners

Agency Producer

Joanna Brock

Creative Directors

Graeme Haig & Stuart Radford


Additional Motion Design

Frederik Wiedel

Houdini Artist

Joe Thornley

Sound Design

Echoic Audio