Ricola

Mighty Alpine Spirit

Ricola

A living brand expression fusing nature and Swiss tradition

In partnership with Wolff Olins, we worked closely with Ricola on the launch of its new global key visual, building out a visual language that celebrates its natural ingredients and Swiss Alpine heritage. Our combined approach translated Ricola’s history into a versatile brand expression that connects with consumers everywhere.

Grounding our process in precise natural reproduction, we built a master Alpine environment from the ground up to give us a layered, flexible foundation. Using refined textures and dynamic motion simulations, we transformed the brand’s iconic ‘R’ into a living ecosystem of intricately detailed botanical herbs. The resulting key visual elegantly balances the epic scale of the snow-capped Swiss mountains with precise, macro-level natural details.

This adaptable system translates Ricola’s natural heritage into a timeless, living brand asset. By blending the graphic brand identity with rich, organic environments, the brand expression becomes a flexible platform that connects with audiences worldwide.

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