Orluna
Carbolite
Orluna is a low-impact lighting manufacturer that creates lighting solutions designed to last. Our latest campaign illuminates their continued dedication to circularity, which this year sees them launch their new low-carbon material, Carbolite.
We evolved Orluna’s’ existing ‘infinity’ device into a flowing installation of Midi lights, representing their product repair life-cycle manifesto. This device is a striking resolution to the main sequence and is an impactful key visual.
Beginning with raw waste materials, we reveal the formation process of the key Midi components from a macro perspective. Our fast-paced, fluid compositions create organic harmony between product, form and materiality, all bathed in the brand’s warm natural light.
We explored circular motifs to symbolise Orluna’s commitment to reduced-impact manufacturing. We created a vortex of innovation surrounding the new Midi light, representing the manufacturing materials taken from alternative waste streams.
Our early explorations used dramatic lighting and graphical compositions to focus on the product details and create a standout from Orluna’s product look and feel.
We explored the idea of recovering energy and light in the rejection and deconstruction of high-impact materials. Experimenting with long exposures and motion blur, we created imagery with a sense of time and motion.
