Found | LogoArchive



As part of our ongoing relationship with LogoArchive, we collaborated on a film for the launch of their recent zine edition Extra Issue: pLAy, which presents an enquiry into work and play. We took on the zine’s concept of splitting and mixing trademarks to create a film that explores play and combinations in the world of design. 

Readers of the intricate zine are encouraged to break it apart, play with it and rearrange its pieces. Exhibited as part of speiLrAum at Bermondsey’s Ground Floor Space gallery, our film formed a backdrop for a series of puzzles, mid-century logo ephemera and stories around the importance of play in our work.

Found captured the unique material and interactive qualities of the booklet in a ballet of paper. They conveyed the project’s central premise, to present old things in new and beautiful ways.”
Richard Baird
Founder, LogoArchive

We used the structure and G.F Smith Colorplan paper textures of the zine as starting points for our experimenting. Through exploration of paper surfaces and print finish, we created flowing combinations of strips, and swarming clouds of logo fragments.


The exhibition, speiLrAum, was hosted and curated by LogoArchive’s Richard Baird and Studio Sutherl&’s Jim Sutherland, coinciding with the launch of the zine’s Extra Issue: pLAy. The issue takes Adolf Loo’s notion of ‘spielraum’ or ‘running room’ and applies it to graphic design. Together, the exhibition and zine propose that ‘play’ and ‘work’ are not oppositional forces in design, but rather an overlapping space full of unexpected opportunity.