Design - Direction - Animation
Idein is the fourth in a series of studio films, designed to push us both creatively and technically.
The film began life as a piece of concept art, inspired by a Sigmund Freud quote on the subject of the ‘subconscious’. The initial idea quickly evolved into a full film exploring the formation of an idea from the hidden depths of the mind, spiralling and rising through different stages of consciousness, until finally crystallising as a fully-formed idea.
The film’s title, Idein, is the ancient Greek word meaning ‘to see’.