Bentley
Made to Move You
Bentley stands at the intersection of luxury and engineering excellence. Working closely with McCann, we created a series of films focused on the brand’s three core pillars: Design, Craftsmanship, and Performance, each capturing the car’s beauty and the power beneath its refined exterior.
To bring this vision to life, we developed a cinematic language of movement, from sweeping wide shots to intimate macro details. By carefully choosing lenses, angles and pacing, we created a cohesive visual identity. Drawing on Bentley’s mechanical data, we turned intricate details into a cinematic journey that celebrates form, finish and motion.
The Performance film demanded a more visceral visual language. Using a custom-built x-ray shader, we reveal the inner workings of the engine, demonstrating how hybrid power seamlessly integrates the electric motor with the combustion engine. Each shot balances elegance and aggression, underscoring the dual personality of the car’s performance.
In the Design film, we created a rotational journey through Bentley’s iconic motifs, such as the diamond pattern. Seamless match cuts transition between optical glass, exterior surfaces and interior details, reinforcing the design language that runs through every aspect of the car.
Finally, the Craft film emphasises the meeting of tradition and innovation. Through precise cinematography, we showcase Bentley’s commitment to detail, from hand-finished stitching to intricate material textures. Each shot is carefully crafted to highlight the artistry that defines Bentley’s heritage.
This project is a striking celebration of Bentley’s design excellence. Each render showcases the sculpted lines, refined materials, and signature details that define the brand. These visuals not only embody Bentley’s elegance and craftsmanship but also draw the viewer into every nuance, immersing them in the spirit of luxury and innovation.
