BBC Connected Studio
Design - Direction - Animation
We were both proud and excited to be involved in creating a fully integrated brand identity for the BBC’s Connected Studio; a global initiative that combines external expertise with internal insights, developing new features, formats and experiences for audiences worldwide.
We created a series of animated idents, to visualise the creative strategy of ‘big ideas coming together’, using an interlocking, three-dimensional logo. The ‘C’ is static, while the ‘S’ takes on more experimental forms as the two shapes connect.