BBC Connected Studio

Brand Idents

Design - Direction - Animation

We were both proud and excited to be involved in creating a fully integrated brand identity for the BBC’s Connected Studio; a global initiative that combines external expertise with internal insights, developing new features, formats and experiences for audiences worldwide.

We created a series of animated idents, to visualise the creative strategy of ‘big ideas coming together’, using an interlocking, three-dimensional logo. The ‘C’ is static, while the ‘S’ takes on more experimental forms as the two shapes connect.

“BBC Connected Studio has instigated profound culture change in the BBC”
Chris Sizemore

Executive Editor, BBC Knowledge & Learning

Credits

Created in collaboration with

Studio Output