Abacus, CGI


Journey of the Pixel

Motion Design - Direction - Animation

Led by Found’s ‘The Dink’, comes this brand film for Facebook Advertising Agency, Abacus.

The conceptual film follows the journey of a pixel as it navigates it’s way through an abstract world of different media platforms. The surreal and collaborative brief from Abacus encouraged play and exploration, offering a great deal of freedom when it came to the overall concept as well as the design and finish of the ‘pixel world’, allowing for a smart and arresting brand film.

Designed and animated using C4D, Substance Painter, Octane and Unfold3d. Sound design by the wonderful Echoic Audio.

‘Journey Of The Pixel’ swiftly picked up a Vimeo Staff Pick upon release.





Led by

The Dink

Design, direction and animation


Sound Design

Echoic Audio