Adidas Copa 19, ten million & counting
14 Dec 2018
Our fast-paced product film with FITCH, gathers speed
This summer, FITCH invited us to collaborate for the global launch of Adidas' new Copa 19 boot. Shot on location in Turin, Italy, we pulled out all the stops to 'Re-Define Touch', with Juventus star Paulo Dybala.
Grabbing a tonne of attention, the film rocketed to a whopping 10,000,000 views upon release. An exhilarating project, just got that much more exciting.
Want to know how we made it? Find out, over on the Re-Define Touch Case Study