Specsavers
The Relationship Aid
Specsavers and Golin London identified a significant behavioural hurdle: a decade-long delay in seeking hearing support due to deep-seated stigma. With Valentine’s Day looming, our collaboration focuses on shifting the narrative from medical loss to romantic connection.
By interrogating the sensory logic of intimacy, the film positions the Advance 65 not as a clinical necessity, but as a provocative piece of tech essential for relationship longevity.
To subvert category expectations, the creative borrows the suggestive visual language of high-end intimacy retailers. We used seductive lighting and macro-cinematography to focus on the device’s sleek form. This high-fidelity approach highlights the internal AI and haptic sophistication, translating medical-grade hardware into a desirable object through refined cinematic craft and technical rigour.
The result is a cultural hijack that reframes hearing tech through love rather than loss. By blending Specsavers’ signature humour with a premium finish, the campaign aims to spark a national conversation and challenge outdated perceptions. It proves that complex behavioural challenges can be met with elegant, cinematic stories that drive genuine impact and emotional connection.
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Credits
- Client Specsavers
- Agency Golin London
- Audio Echoic
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Press
- The Drum
- Little Black Book
- Shots
