Samsonite
EVOA Z
Reframing premium luggage as contemporary art
In collaboration with the production agency Six Toes, we aimed to elevate Samsonite’s EVOA Z suitcase range into a high-art design statement. To differentiate it in a competitive premium travel market, we aimed to highlight the product’s minimalist architecture, exceptional material finishes, and multidimensional innovation.
GALLERY ARCHITECTURE Minimalist museum lighting and classical structural environments
The minimalistic museum environment allowed us to reflect the suitcase's classical design within the architecture while incorporating a contemporary twist. The use of mirrors, abstract reflections and portals represents the product's multidimensional aspect.
REFLECTION PASSES Adaptive multi-mirror compositing pipeline for precise grading control
Alongside the brand film, we developed a detailed yet user-friendly solution to prioritise flexibility and allow easy modification for each key visual component. This approach enables effortless adjustments to objects, shadows, and reflections as needed, guaranteeing smooth customisations and refinement.
MODULAR TOOLKIT Flexible key visual architecture enabling rapid customisation across touchpoints
The concept presented the challenge of reflecting the hero object in multiple mirrors whilst retaining compositing flexibility. We added extra passes to maintain control over each grade and future compositions.
