Found | F37


Britain Collection

For our first collaboration with the font foundry F37, we created a series of quirky animated idents to bring their new Britain typeface collection to life. The films feature quintessentially British phrases set in each of the fonts, with playful movement that showcases their character.

The films feature a range of simple and stylised animated objects, such as umbrellas, tea cups and letterboxes, that complement each phrase. The phrases are then bought to life with dynamic type animation, further adding to the off-beat character of the whole piece.