Ericsson

Digital Fabric

We worked with Ericsson to build a unique ‘Digital Fabric’ brand asset. Born from Ericsson’s ‘Econ’ logo, the assets emerge from the core of the brand to create a dynamic living surface.

Visually rich and ownable in form, this suite of living films and key visuals express broad themes integral to Ericsson’s business. Each digital fabric visualises what Ericsson does at its core – create connections.

Digital Fabric is only used for the initial approach in communications, to enable it to make the most impact. It is designed to grab attention and lead audiences into the world of Ericsson, spanning the key areas of Exponential, Impact, Connection and Transformation.