Clinique

Moisture Surge

World-leading skincare brand Clinique asked us to retell the story of their Hero product, Moisture Surge, in a modern and interactive way, befitting a digitised retail flagship store environment. 

Designed to work as both animation and stills, the suspended ‘exploded view’ of the product highlights the transparency of the brand, through visualisation of the key ingredients. Our proof-of-concept animation served as a springboard for a new approach to presenting Clinique’s family of products in a unified, coherent way in the future.